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ancestry.com

Memorial sites.

Summer 2010 cohort
Traffic Rank#1
Attention Rank#1
Fundraising Rank#1
Monthly Visits
35.3M
+7.3%
Avg. Duration
13:21
per session
Pages / Visit
21.17
engagement depth
Bounce Rate
33.84%
exit rate
YC Cohort
YC Summer 2010
Consumer
Team Size
2
headcount
Domain Age
31 years
5/16/1995
Investor attention read

Durable pull

Compare cohort peers and ask where direct usage is compounding.

Overall79compound score
Quality90duration + pages
Loyalty6057.5% direct
LLM proxy5.5%38.8M weighted min

Verified Traffic Trend

Aug 2025Jan 2026Jul 2026
9 Months Locked

Channel Mix

Direct57.5%
Organic Search22.5%
Email9.3%
Social2.6%
Traffic Rank in Summer 2010 cohort
#1 / 36
Top 3%
Attention Rank in Summer 2010 cohort
#1 / 36
Top 3%
Fundraising Rank in Summer 2010 cohort
#1 / 36
Top 3%

AI Visibility

OpenAI GPTBotAllowed & Crawled
Anthropic ClaudeBotAllowed & Crawled
Google-ExtendedAllowed
Citation Score
80/100
AI Referrals
1.76M

Tech Stack

React
PostHog
Stripe
Cloudflare
Tailwind CSS
TypeScript
Vercel
Google Analytics