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gusto.com

TOPHIRING

Provides growing businesses with everything to take care of their team

Winter 2012 cohort
Traffic Rank#3
Attention Rank#1
Fundraising Rank#1
YC Profile|Shootout Compare||
Monthly Visits
11.3M
+6.7%
Avg. Duration
4:29
per session
Pages / Visit
6.81
engagement depth
Bounce Rate
37.27%
exit rate
YC Cohort
YC Winter 2012
B2B
Team Size
2400
headcount
Domain Age
15 years
6/17/2011
Investor attention read

Durable pull

Compare cohort peers and ask where direct usage is compounding.

Overall71compound score
Quality79duration + pages
Loyalty5653.6% direct
LLM proxy4.3%3.3M weighted min

Verified Traffic Trend

Aug 2025Jan 2026Jul 2026
9 Months Locked

Channel Mix

Direct53.6%
Organic Search17.5%
Email9.7%
Social6.8%
Traffic Rank in Winter 2012 cohort
#3 / 66
Top 5%
Attention Rank in Winter 2012 cohort
#1 / 66
Top 2%
Fundraising Rank in Winter 2012 cohort
#1 / 66
Top 2%

AI Visibility

OpenAI GPTBotAllowed & Crawled
Anthropic ClaudeBotAllowed & Crawled
Google-ExtendedAllowed
Citation Score
80/100
AI Referrals
562.6K

Tech Stack

React
PostHog
Stripe
Cloudflare
Tailwind CSS
TypeScript
Vercel
Google Analytics

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