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instacart.com

TOPHIRING

Marketplace for grocery delivery and pickup

Summer 2012 cohort
Traffic Rank#2
Attention Rank#5
Fundraising Rank#2
YC Profile|Shootout Compare||
Monthly Visits
45.7M
+6.8%
Avg. Duration
5:08
per session
Pages / Visit
5.39
engagement depth
Bounce Rate
42.63%
exit rate
YC Cohort
YC Summer 2012
Consumer
Team Size
3000
headcount
Domain Age
16 years
1/31/2011
Investor attention read

Search-led intent

Check keyword quality and category urgency before outreach.

Overall72compound score
Quality81duration + pages
Loyalty4742.7% direct
LLM proxy4.7%16.5M weighted min

Verified Traffic Trend

Aug 2025Jan 2026Jul 2026
9 Months Locked

Channel Mix

Direct42.7%
Organic Search34.1%
Email3.5%
Social4.6%
Traffic Rank in Summer 2012 cohort
#2 / 82
Top 2%
Attention Rank in Summer 2012 cohort
#5 / 82
Top 6%
Fundraising Rank in Summer 2012 cohort
#2 / 82
Top 2%

AI Visibility

OpenAI GPTBotAllowed & Crawled
Anthropic ClaudeBotAllowed & Crawled
Google-ExtendedAllowed
Citation Score
80/100
AI Referrals
2.28M

Tech Stack

React
PostHog
Stripe
Cloudflare
Tailwind CSS
TypeScript
Vercel
Google Analytics

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