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rippling.com

TOPHIRING

One place to run all your HR, IT, and Finance. Globally.

Winter 2017 cohort
Traffic Rank#1
Attention Rank#6
Fundraising Rank#1
YC Profile|Shootout Compare||
Monthly Visits
10.1M
+7.9%
Avg. Duration
4:14
per session
Pages / Visit
6.06
engagement depth
Bounce Rate
34.48%
exit rate
YC Cohort
YC Winter 2017
B2B
Team Size
2500
headcount
Domain Age
11 years
7/1/2015
Investor attention read

Durable pull

Compare cohort peers and ask where direct usage is compounding.

Overall70compound score
Quality78duration + pages
Loyalty5753.3% direct
LLM proxy4.3%2.8M weighted min

Verified Traffic Trend

Aug 2025Jan 2026Jul 2026
9 Months Locked

Channel Mix

Direct53.3%
Organic Search7.7%
Email5.0%
Social21.1%
Traffic Rank in Winter 2017 cohort
#1 / 115
Top 1%
Attention Rank in Winter 2017 cohort
#6 / 115
Top 5%
Fundraising Rank in Winter 2017 cohort
#1 / 115
Top 1%

AI Visibility

OpenAI GPTBotAllowed & Crawled
Anthropic ClaudeBotAllowed & Crawled
Google-ExtendedAllowed
Citation Score
80/100
AI Referrals
505.2K

Tech Stack

React
PostHog
Stripe
Cloudflare
Tailwind CSS
TypeScript
Vercel
Google Analytics

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