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whatnot.com

TOPHIRING

Whatnot is the largest livestream shopping platform in the U.S.

Winter 2020 cohort
Traffic Rank#1
Attention Rank#5
Fundraising Rank#3
YC Profile|Shootout Compare||
Monthly Visits
20.6M
+18.6%
Avg. Duration
4:40
per session
Pages / Visit
12.61
engagement depth
Bounce Rate
34.43%
exit rate
YC Cohort
YC Winter 2020
Consumer
Team Size
731
headcount
Domain Age
6 years
3/18/2020
Investor attention read

Durable pull

Compare cohort peers and ask where direct usage is compounding.

Overall73compound score
Quality81duration + pages
Loyalty6463.0% direct
LLM proxy4.3%6.2M weighted min

Verified Traffic Trend

Aug 2025Jan 2026Jul 2026
9 Months Locked

Channel Mix

Direct63.0%
Organic Search16.8%
Email4.4%
Social6.4%
Traffic Rank in Winter 2020 cohort
#1 / 229
Top 0%
Attention Rank in Winter 2020 cohort
#5 / 229
Top 2%
Fundraising Rank in Winter 2020 cohort
#3 / 229
Top 1%

AI Visibility

OpenAI GPTBotAllowed & Crawled
Anthropic ClaudeBotAllowed & Crawled
Google-ExtendedAllowed
Citation Score
80/100
AI Referrals
1.03M

Tech Stack

React
PostHog
Stripe
Cloudflare
Tailwind CSS
TypeScript
Vercel
Google Analytics

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